My Mantra for this week/ coming week(s):
9. Begin anywhere.
John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: Begin anywhere.
I chose these mantras because I think each will help me waste less time. I think they will help me spend the majority of my time working, verses brainstorming and thinking about what I want to do, or how I am going to begin a project.
Who is Bruce Mau?
“Now that we can do anything, what will we do?”
This is the life question Bruce Mau tries to pursue through his design practice.
Bruce Mau is the chief creative officer at Bruce Mau design, which he founded in 1985. His work is interdisciplinary, and his design studio is made up of designers from all fields including: thirty architects, writers, graphic designers, biologists, musicians, filmmakers, animators, strategists, and activists housed in their Toronto and Chicago studios.Some of Mau's clients include: Frank Gehry, MTV, New Meadowlands Stadium, Coca Cola and the feature length documentary The11th Hour.
Mau is responsible for the Zone Book Series, "S, M,L,XL," which was an award winning compendium. In 2003, he founded the Institute without Boundaries, which is a studio-based post-graduate program formed out of the conviction that the future demands new breed of designer. Other work includes: Massive Change, which was a traveling exhibition, and !Guatemala!, which he collaborated with cultural leaders and business people in Guatemala on. Mau has received several awards and recognition for his work including the 2007 AIGA gold medal for communication design.
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